Multi-Channel Campaign to Fill Nursing and Social Work Scholarships
A four-month, five-channel campaign — spanning paid social, programmatic, digital out-of-home, connected TV and Spotify — that drove awareness of nursing and social work scholarships at $22.72 per action and met every enrollment and faculty-hiring goal by semester's end.
Small-Budget Transfer Campaign That Generated 172 Leads
A five-week, $7,300 campaign across Meta, Google Ads and programmatic — built around real transfer student testimonials — that generated 172 primary leads at $45.94 per lead during winter break.
22-Day Summer Enrollment Sprint That Generated 77 Leads
A 22-day digital sprint across Facebook, Instagram and Google Ads — built around affordability messaging and student testimonials — that reached over 45,000 prospective students and generated 77 leads.
13x Growth in Transfer Applications From a Single Summer Campaign
A one-month digital campaign across Facebook, Instagram and Twitter — targeting transfer students, late-enrolling first-year prospects, and their parents — that grew transfer applications from 9 to 123 and produced 30 transfer deposits.
8-Month Campaign That Drove 1,689 Actions at $23.09 Each
An 8-month, three-flight campaign across Meta, Google Ads, and programmatic display — covering academic quality, campus life, affordability, and transfer messaging — that generated 3.3 million impressions and drove 1,689 completed forms and phone calls at $23.09 per action.
Online Graduate Campaign That Generated 767 Leads in Two Months
A two-month digital campaign across Meta, Google Ads, and programmatic — promoting four online graduate programs — that generated 974,800 impressions and 767 completed forms and phone calls at $28.22 per action, with lead volume growing 43% in the final two weeks.
1,370 Leads for Regional Healthcare Programs in Five Months
A five-month campaign for University of Saint Francis' expanded regional healthcare programs generated 1,370 direct leads at $28.44 per action, drawing 6.3 million impressions and 38,388 clicks across Meta, Google and programmatic — and contributed to a 12.74% enrollment increase for the university.
785 Leads for 21 Academic Programs in Six Months on Google Ads
A six-month Google Ads campaign for University of Saint Francis' 21 academic programs generated 785 leads at $10.45 per lead, driving 205,000 impressions and 8,100 clicks at a 3.99% click-through rate.
20-Week Campaign That Generated 722 Leads Across 35 Academic Programs
A 20-week search engine marketing campaign for University of Saint Francis' 35 academic programs generated 722 direct leads on a $25,200 budget, driving 143,306 impressions and 8,678 clicks at a 5.85% click-through rate.
A Website Redesign That Drove a 152% Increase in Leads
A two-stage website redesign for University of Saint Francis consolidated fragmented subdomains, streamlined admissions pathways and added marketing-focused program pages — driving a 152% increase in leads and a 67% increase in visit form submissions, with record-breaking enrollment by Fall 2021.
A Website Redesign That Drove a 42% Increase in First-Year Enrollment
A website redesign for University of Saint Joseph transformed the site into the university's primary recruitment tool, generating 5,600 conversion form submissions with a 48% conversion rate and driving a 42% increase in first-year enrollment within the first year.
558 Leads That Drove a 37% Increase in Out-of-State Enrollment
A 13-week Facebook and Google Ads campaign for the University of Maine generated 558 leads across 24 academic programs, reaching over 500,000 users with 6 million impressions and 21,000+ clicks — driving a 37% increase in out-of-state enrollment.