Challenge:
Knowing the pressure of Decision Day, Wells College wanted to maximize its enrollment efforts and head into summer with a strong number of deposits.
Solution:
Calculate developed a digital campaign that targeted and reached the admitted students who had not yet deposited (on Facebook and Instagram), delivering strong calls to action and storytelling content.
Results:
The campaign ran from April 12-May 20
- Platforms: Facebook and Instagram
- Reach: 848 unique users
- Impressions: Over 25,000
- Clicks to landing page: 128
- Conversions (Deposits): 95; 62% of the confirmed class!