Search Engine Optimization (SEO) plays a critical role in college search

The majority of prospective students use search engines—more than any other method—to find college and university websites.^*

SEO dictates where your website appears in the search results—and that can determine whether or not a prospective student visits your website.

How it Works

There are two ways to improve a website’s search ranking: through Pay-Per-Click (PPC) recruitment campaigns and through SEO. At Calculate, we do both. (See how we generate leads via PPC and see the results of a recent PPC campaign.)

The primary advantage of SEO is that search results appear organically, not as paid advertisements. To today’s savvy students, organic listings have greater value and are considered to be authentic.

However, appearing organically in the search results isn't based on luck. The SEO process utilizes numerous tactics and it happens over time. At Calculate, we have the expertise to help you achieve your SEO goals.

Our SEO Process

SEO is not a "quick fix" and requires at least a six month commitment before results can be seen. If you're interested in learning more, fill out the form below to schedule a call.