If there’s one person who can increase enrollment, it’s Joel Wincowski. I’ve seen it firsthand, but his record speaks for itself. With more than 45 years of enrollment management experience, Joel has raised net revenue and enrollment at nearly every type of institution (public, private, flagship, religious, single-gender).

For example:

• At Arkansas State University , he recently increased new student enrollment 39% and generated $36 million in tuition net revenue.
   
• For the State University of New York , he developed a system-wide plan that resulted in a historic increase in applications, acceptances and new enrollment across the system’s 64 institutions. In May, 2023, the system was up 38% in applications and 45% in acceptances.
   
• Joel is the architect of the Flagship Match program at the University of Maine , which resulted in a 40% increase in out-of-state students and $50 million in tuition net revenue.
   
• At smaller institutions like the University of Saint Joseph (a Catholic women’s university at the time) he increased enrollment 41%.
   
• At Salem College , another women’s institution, he increased first-year and transfer deposits 16% while reducing the discount rate 11%.

I could write a book about what Joel does and why it works, but it comes down to his particular expertise. He is somehow able to analyze an institution’s entire recruitment system and make strategic changes within the existing budget.

And here’s the good part: Joel is offering his services, starting with an in-depth analysis:

Enrollment Management Audit & Analysis

A thorough examination of your school’s entire admissions service area will determine what is working, what is not, and where opportunities exist to enhance yield and maximize ROI. This includes analysis and recommendations for the following areas:

• Enrollment budget, including an analysis of vendor services (for effectiveness and ways to accomplish key tasks internally)
   
• Admissions staff, focusing on their knowledge of academic programs and strategies in meeting with students, parents, and guidance counselors
   
• Travel schedule, the campus visit, and recruitment events (on and off-campus) 
   
• Internal team building: Athletics and admissions; the role of faculty, staff, alumni, and trustees in recruitment
   
• Your brand image and how to market it, including publications & advertising
   
• Timed communication system and messaging: email, postal, texting, etc.
   
• Web strategy, including SEO effectiveness and conversion opportunities
   
• Strategies for online recruitment: social media, search platforms, geofencing, and data targeting
   
• Student search and mail houses, effectiveness of
   
• Competitive analysis and new markets
   
• Establishing and reaching recruitment goals